About Us

We believe that fresh produce is the cornerstone of a healthy lifestyle. As a dedicated fresh produce market agent, we take pride in sourcing the finest fruits and vegetables from trusted growers in our community.

About Neony Fresh Produce Market Agent.

Neony Fresh Produce Agents is an APAC-registered, transformation-driven and 100% youth-owned fresh produce market agency headquartered at the largest fresh produce market in Africa: the Joburg Market. Such presence at the Joburg Market makes us one of the top players in fresh produce sales and marketing.

Neony Fresh Produce Agents is founded to help farmers sell their produce within the shortest period of time, and for the highest possible price.

Neony Fresh Produce

We are Committed to Quality.

At the heart of our business growth strategy is the unwavering commitment to the emphatic creation a new generation of commercial farmers especially from previously disadvantaged backgrounds.

This we do by not only fostering full and unfettered access to the multi billion fresh produce market through provision of marketing agency services.

We have also forged strategic partnerships with development finance institutions (DFI’s), tertiary education institutions, traditional authorities, government institutions, private retail institutions etc all of whom upon our recommendation, will provide necessary support to emerging farmers.

NEONY Fresh Produce

Fresh Produce, Straight from Our Community

Objectives

Sustainable Choices for a Healthy Future. Connecting You to Local Goodness.

To target a wide variety of agricultural producers in South Africa, especially in disadvantaged rural areas;
Make sure 30 – 40 % of our fresh produce comes from female agricultural producers.
Build relationships with various farming bodies and stakeholders in the agricultural sector in SA and abroad.
Excel in pushing sales and empowering of our local farmers.
To link Neony Fresh Produce with interested investors to expand the business and export the producers’ products.
To protect the product freshness and sell as quickly as possible after packaging.
To make optimal and effective use of technology in the procurement, tracking, and marketing of fresh produce for producers, the agency, and purchasers.